Snoop Lion #Reincarnated Press Conference

Watch Snoop and Diplo's "Reincarnated" press conference below:

'Reincarnated', Snoop Dogg becomes Snoop Lion

Snoop Dogg recently announced his transformation into Snoop Lion, a Rastafarian calling that took over his mind, body and soul while on a eye-opening trip to Jamaica.

On his voyage, Snoop worked on his first reggae album with Diplo, titled Reincarnated. Watch the trailer about a documentary that shed light on his voyage:

Snoop Dogg now is Snoop Lion (and Reggae singer)

The hip-hop singer Snoop Dogg now decided to make Reggae music. For this, we adopted a new name: Snoop Lion.

This change comes to promote his new single, "La La La", from the album Reincarnated. "Positive vibes to all! Jah! Rastafari!", said the singer at twitter about his name change.

Check out the new song by Snoop Lyon: